The company eventually totaled $170 million in sales in 2014. 80% of its sales were online via a monthly subscription service with the remainder being done in department stores and discount warehouses. In November 2014, the company had 275 employees and was projected to do $150 million in sales. Prior to the 2014 round of financing led by Wellington Management Company, the company had raised $52 million in financing from ICONIQ Capital, General Catalyst Partners, Institutional Venture Partners and Lightspeed Venture Partners. The financing put a value on the company of $1 billion.
As of August 2014, the company's products were available at retail stores in the United States and Canada. Honest raised $70 million from venture capitalists in the summer of 2014 in preparation for an imminent initial public offering. The Honest Company's 2013 sales were $50 million. While building her company, Alba has lobbied the United States Congress to make testing of consumer products in the marketplace for chemical inputs more stringent. Christopher Gavigan wrote the book, Healthy Child Healthy World, which addresses all the different toxins that children are exposed to in traditional household products. Alba launched the company in 2012 with 17 products. It took Alba three years to find her business partners Brian Lee, Sean Kane, and Christopher Gavigan.
She was compelled to become serious about this venture when one of her mother's baby laundry recommendations caused her to have a welt outbreak. Company founder Jessica Alba was inspired by the 2008 birth of her first child, Honor, and her own history of childhood illnesses to create a company that provided an alternative to the prevalent baby products with ingredients such as petrochemicals and synthetic fragrances.
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